About / Contact
Information and search technologies are Jean Bedord's business. She's a consultant, a researcher, a writer, a teacher and a speaker. She's been online from the early 1990's working with publishers to make money in distributing their content digitally. She can improve any company's Web presence, utilizing familar marketing techniques adapted to new technical platforms.
The search business has evolved from commercial search engine services to web technologies, and an ecosystem created by the advertising support ecosystem dominated by Google. The technology has changed--software, hardware and communications. Yet the underlying information architecture, customer behavior and business principles remain the same.
Jean brings that perspective to your engagement. She established her consultancy in 1998. She has over 20 years of experience in the information business, in product marketing, technology and information architecture, bridging the transition from the traditional offline world to the new world of web search engines. She has other personas:
- As part-time faculty in the graduate School of Library and Information Science, San Jose State University, she teaches via distance education, totally online. Her classes include Online Searching, and the teacher gets a different insight from the "Google generation" of searchers.
- As an industry analyst, she did survey study on enterprise search engine deployment in corporations, a joint project with Information Today and Shore Comunications.
- Jean learned the business of online information as product manager at Dialog Information Services, a pioneer of commercial search technologies and services. Jean worked at Dialog for over 10 years, in different positions in database design, publisher relations and content licensing with over 300 different publishers. One of her challenges was developing guidelines to help publishers transition from print products to new digital platforms. She also negotiated rights and permissions for the pioneering online copyright compliance program developed at Dialog, now owned by Proques.
- She's been a technology buyer and implementor for information services at a pharmaceutical and medical devices company, Syntex, now part of Roche BioSciences. As an IT manager, it's a different perspective when your department is an expense, not a revenue generator!
In life prior to Silicon Valley, Jean began working in computer technology as a scientific programmer at the U.S. Bureau of Mines in Laramie, Wyoming. Computer skills were employable, so she migrated to analysis and programming for library systems at Washington State University.
She's also a recovering student, earning employable degrees with an MBA at Santa Clara University and a BA in math at the University of Wyoming. Along the way, she was also fascinated by human culture and linguistics, doing research in high plains archaeology for an M.A. in anthropology. **
Now full circle, she is using the same cultural perspectives to look at search behavior and the "Findability" of your products in this new ecosystem called the Web.
So call today for a perspective on how YOUR business can profit from search engine and social media strategies.
Contact Jean Bedord:
email: jean AT EContentStrategies DOT com
Snail mail: 11120 Santa Teresa Drive, Cupertino, CA 95014